HoYoFEST 2025 Announces Philippine Run at SMX

Updated: 1:10pm (GMT+8) April 10,2024    Gabriel Duldulao

HoYofest fans across South East Asia are expected to witness an earlier HoYo Fest with this year's event being held on July, with this years HoYofest has a shorter duration lasting for four days from July 24, Thursday, to July 27, Sunday for its Philippine run at the SMX Covention Center, Pasay City.

HoYo Fest, is an annual event by HoYoverse which aimed to expose its entertainment titles like Honkai Star Rail, Genshin Impact, Honkai Impact 3rd, and its newest game Zenless Zone Zero into the general public through exhibitions, playtesting, and merchandise selling. Originally starting from a Cafe event with Moon Rabbit cafe, it later expanded to its first mall event in 2023 at SM Megamall. This years HoYoFest will also include the addition of an artist alley and cosplay stalls which was only availble on select Southeast Asian countries during its 2024 run.

Applications for the Aritst Alley and other contests of the event are available on the links below. Artist Alley Application: https://hoyo.link/MUBNSyBTV

Open Stage Performance Application: https://hoyo.link/svmJnULOR

Cosplay Showcase Application: https://hoyo.link/F9KtBfbmF

Fan Art Showcase Application: https://hoyo.link/JgeKFbefq